LinguaVille Privacy Policy

LinguaVille Privacy Policy

Personal Information

LinguaVille defines personal information as information about an individual that enables someone to identify or contact a person and includes, among other things, a person's full name, address, telephone number and e-mail address, as well as other information we maintain about a person in identifiable form in combination with one of the foregoing identifiers, such as account history, financial information and languages purchased.

Categories of personal information that we collect include, for example;

  • Basic identifying information such as e-mail address and first and last names
  • Security information such as password, passport reference
  • Contact information such as address and phone number
  • Membership information such as membership number
  • Billing information such as credit or debit card, expiration date, billing address and account history
  • Site preferences such as results and achievements
  • E-newsletter selections and preferences
  • Direct marketing contact preferences
  • Subscription and purchase history
  • Helpline, complaints, questions and information submitted to customer service agents or similar individuals either in person, by phone, by e-mail or by entry on a Site
  • Site behaviour such as pages visited or searches requested
  • Browser information such as browser version, connection speed, IP address and the presence of various related plug-ins and tools such as media players


LinguaVille collects personal information from you when you voluntarily submit that information to LinguaVille, for example: when you apply for a subscription membership; register on a Website; sign up for a subscription service; register for our e-newsletter service; participate in one of our contests, or surveys; respond to an offer; purchase products; or request to be on a mailing list. After you have registered your e-mail address on the Website and if you have clicked "Remember Me" or signed in to the Site, LinguaVille collects Website behaviour and browser information as you navigate through the Website. This information may be used to create a profile that we keep on individual Users that details their preferences, personal information and behaviour. Consequently, collected information is tied to the User's personally identifiable information and may be used to provide offers and improve the content of the Website for the User. This profile may also be used to tailor a User's visit to our Website, and to direct pertinent marketing promotions to them.

We may also collect personal information from other sources. For example, we purchase third party marketing data and add it to our existing databases of User and Member information to better target our advertising and provide pertinent offers we think our Users and Members would be interested in. We use this information to enhance or overlay the 'profile' of individual Users. This aggregate marketing data is therefore tied to the User's or Member's personally identifiable information.

In order to use certain features of this Website, a User must first complete a registration process. During registration a User is required to provide basic contact information (such as name and e-mail address) and establish a password. Depending on the feature being used, the User may be required to provide other information associated with the use of that particular feature. For example, a User signing up for our subscription service will be required to provide an address to which products will be mailed and financial information in the form of a credit card or check card number and expiration date for billing purposes. Users signing up for our e-newsletter service may enter the language preferences or games in which they are interested and about which they wish to receive information in the newsletter.

What Happens When I Place An Order On The Website?

Some features of the Website are free to use and do not require a paid Membership Subscription but they still require Registration which still requires personal information to be entered. Purchasing one of our Paid Membership Subscriptions requires other information. The reason we request the Registration information is to ensure greater security for our customers and to ensure that Our Website is not abused. Billing and payment information collected in the purchase of a Paid Membership Subscription enables us to fill Users' orders. If we have trouble processing an order, the information is used to contact the User.


What Other Mechanisms Does LinguaVille Use to Track User Behaviour? Some Website web pages and HTML-formatted e-mails and e-newsletters use web beacons to compile statistics about Website usage. A web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page view, and a description of the page where the Web beacon is placed. You may render some web beacons unusable by rejecting their associated cookies.

LinguaVille uses web beacons to track and analyse non-personally identifiable usage information and to compile statistical information about our Users in order to improve the Website's quality and to support our business. All data collected on behalf of LinguaVille is owned and used by LinguaVille. LinguaVille reserves the right to publish non-personally identifiable, summary information regarding its Website visitors for promotional purposes and as a representative audience for business partners.

We also collect information in log files that include data such as internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We use this information to analyse trends, administer the Website, track User's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

How Does LinguaVille Use Personal Information?

Use of Personal Information for our internal business purposes. LinguaVille uses the personal information you provide for the purposes for which it was provided, for example, to process an order; to record your purchase of a particular Membership Subscription; to support an online subscription service; to notify you that you have won a contest; to respond to your enquiries or complaints or to contact you or send you information about your membership. In addition, LinguaVille may use information collected through the Website to administer and manage our business, including, for example for account maintenance and collections purposes, and in connection with information technology services. In addition, personal information may be used to create a profile that we keep on individual Users that details their preferences. This profile may be used to develop and improve the products, benefits and services, LinguaVille offers to our Members or Users, to improve the Website and the associated user experience, and to develop pertinent marketing promotions to Users and Members. Where permitted or required by law, LinguaVille may collect, use or disclose your personal information without your consent, for example in response to a court order or subpoena or to comply with a legally permitted inquiry by a government agency.


LinguaVille does not sell products for purchase by children. If you are under 18, you may use only with the involvement of a parent or guardian.

The internet offers a world of wonderful new learning opportunities for children. Parental and or teacher guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. Your efforts to ensure responsible online practices will help your children use only appropriate sites and will go a long way toward ensuring that your children have enriching experiences online.

Please note that LinguaVille has no intention of collecting personal information from individuals under the age of 18 ("children"). We are committed to protecting children's privacy on the Internet. Where appropriate, we will instruct children not to provide such information to us. If a parent becomes aware that a child has provided us with personal information, we ask that the parent or legal guardian of the child contact us by visiting, selecting 'Contact Us' and completing the contact form to request that this information be deleted from our records.

When Will I Be Contacted by LinguaVille?

You may receive products and communications associated with your transactions with LinguaVille, such as purchases, subscriptions and contests. You may also receive communications from LinguaVille related to transactions that appear to be from you or which appear to be fraudulent. You may be contacted in regards to an issue on your account or in response to a customer service contact by you or in response to a specific request from you such as clicking on a "forgot my password" link. Users who sign up for e-newsletter subscriptions will receive e-mails in accordance with their selection and preferences. These administrative communications also may be accompanied by information about products and services, special offers and upcoming promotions or events offered by LinguaVille, our subsidiaries, our franchisees or our marketing partners that we think may be of interest to you ("direct marketing").

You may periodically receive from LinguaVille, unsolicited direct marketing communications by mail (delivered via the United Kingdom’s Postal Service). LinguaVille and its subsidiaries will send standalone direct marketing e-mail communications to you only if you have agreed previously. We support the option to not receive these types of communications. Please see the following section: How Can I Opt Out of Receiving Direct Marketing from LinguaVille?

How Can I Opt Out of Receiving Direct Marketing from LinguaVille?

By providing us with your personal information, you consent to our collection, use and disclosure of that information as described in this Privacy Policy as amended from time to time or as described at or before the time of collection, use or disclosure, as the case may be. LinguaVille is the owner of the personal information collected on our Web Site. If you do not want your personal information to be collected, used or disclosed in this manner, please do not submit your personal information to us.

If you would prefer that LinguaVille not use your personal information for standalone direct marketing communications, subject to legal, or contractual restrictions and legal notice you may opt out of such uses and/or disclosures by (a) checking the appropriate "Opt Out" box in any applicable e-mail communication or e-newsletter, (b) visiting, selecting 'My account' and then selecting notifications and untick the ‘sign me up for LinguaVille newsletters’. Once you have opted out, your subsequent registration for our direct marketing services and promotions like our e-newsletter, or our contests may void, temporarily or permanently, your prior elections to opt out of receiving direct marketing communications from LinguaVille. Please consult the applicable rules of the promotion or service before participating. Note that when you elect to opt out we do not delete your personal information.

E-mails that are sent to you as a result of you performing a business transaction with us or requesting specific information from LinguaVille are not subject to an Opt Out process. If you have any suggestions on how to improve these e-mails, please communicate to our Online Customer Service group using the Contact Us functionality on the Site. We appreciate your feedback but cannot commit to taking action.


Transfer of Personal Information to Third Party Goods and Services Providers.

LinguaVille sometimes employs third party vendors, service providers, and suppliers to perform various functions on our behalf. Such services include: fulfilling orders; processing credit card or check card payments; collecting debts; removing repetitive information from customer lists; analysing data; developing, hosting and maintaining our Web Sites and databases; sending and receiving e-mail and other communications; and staffing customer service call centres. These third parties may have access to personally identifiable information as reasonably necessary for the third party to provide these services. These third parties are not allowed to use personally identifiable information except for the purpose of providing these services. Certain information collected in connection with transactions may be provided to third parties for use in transaction authorisation, fraud scoring and payment card fraud prevention modelling.

LinguaVille, its affiliates and franchisees (if permitted by LinguaVille) on occasion may disclose to their business partners certain data, such as names and addresses and the genre of products subscribed to, used or purchased by Users or Members, so that the business partner may send their own direct marketing communications to Users and Members. LinguaVille will not provide User or Member e-mail addresses to business partners, unless the User or Member has provided express permission to LinguaVille. If you would prefer that LinguaVille not use disclose your personal information to its business partners for direct marketing purposes, subject to legal, or contractual restrictions and legal notice you may opt out of such uses and/or disclosures by (a) checking the appropriate "Opt Out" box in any applicable e-mail communication or e-newsletter, or (b) visiting, selecting 'Contact Us' and completing the contact form.

Third Party Features.

From time to time LinguaVille may include additional features and functionality from third parties on our Web Sites. Certain of these features and functions, may require LinguaVille to send selected information about you to the third party. If you do not wish for LinguaVille to share this information, you will have a reasonable opportunity to opt-out of these third-party features and functions. LinguaVille will never send your password or your financial information to any third party through these features or functions.

Cleaned Data.

We periodically remove from personal information data that can be used to identify individuals for example by summarising, aggregating or removing certain data elements. The resulting cleaned data is no longer considered personal information and is not subject to this Privacy Policy. The cleaned data may be published by LinguaVille and provided to various third parties.

Disclosures Attendant to a Merger or Acquisition.

If LinguaVille or its assets are acquired by another company, your personal information may be disclosed to the acquiring company to allow it to fulfil your order or provide the products, services or information that LinguaVille would otherwise provide to you and generally to carry on the LinguaVille business. We may also use and disclose your personal information to parties connected with the contemplated or actual financing, insuring, sale, assignment or other disposal of all or part of our business or assets, including for the purposes of determining whether to proceed or continue with such transaction or business relationship or fulfilling any records or other reporting requirements to such parties. We will require such parties to treat your personal information in accordance with this privacy policy and to use and disclose it only for the purposes for which it was collected.

Public postings.

If you disclose your personal information in a manner that will be posted publicly such as in a product review your posting will be seen by others. In addition, if you elect to participate in certain community features offered from time to time, selected information about you, including information about your language preferences, may be shared with other participants in these community features. Also, LinguaVille may make it possible for certain third party web sites to be accessed directly from our Web Sites and for selected information about you to be provided to these third party web sites if you are also a user of these third party web sites. If a third party web site allows other users to view information about you (e.g., through posting to a publicly available profile page), the information provided by LinguaVille will be visible to other users of the third party web site.

How does LinguaVille Protect Personal Information?

LinguaVille takes reasonable measures to protect the personal information it collects, uses, stores or discloses. We have implemented physical, technological and organisational procedures designed to protect the integrity and security, and to ensure the appropriate use, of your personal information. These procedures are appropriate to the nature, sensitivity and format of the personal information collected, used, stored or disclosed by LinguaVille. For example, LinguaVille uses Secure Sockets Layering (SSL) to encrypt your personal credit information, including your credit card or check card number, before it travels over the Internet. SSL technology is the industry standard for secure online transactions.

What About Links to Other Web Sites?

This Privacy Policy applies solely to information collected by LinguaVille. However, our Site contains links to other web sites owned and operated by third parties. The third parties who operate these sites may treat the collection, use and disclosure of personal information differently than we do. This could be the case even for those websites that carry LinguaVille's or its affiliates' trademarks or logos or which are framed by a Site. Please be aware that LinguaVille is not responsible for the data collection, use and disclosure practices of companies or organisations to which our Sites may provide links. We encourage our Users to be aware when they leave our Site and to read the privacy statements of each and every Web site that collects personally identifiable information.

How Can I Access or Correct My Personal Information?

If a User's personally identifiable information changes (such as post code, zip code, phone, e-mail or postal address), or if a User no longer desires our service, we provide a way to correct or, update or delete/deactivate Users' personally identifiable information. You can review or change some of your personal information as follows:

You can review and change certain Site related information by visiting the Site, entering your e-mail address and password and accessing the "My Account" area. Note that in most cases, LinguaVille will retain the previously entered data.



Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work more efficiently, as well as to provide information to the owners of the site. Some of the cookies we use are essential for parts of the site to operate.

Cookies set by LinguaVille

LinguaVille sets first party cookies to manage access to our websites and personalise content. Cookie technology also enables us to ensure that, where you have registered for our online services, we maintain your confidentiality and security as you move through secure or password protected areas of the website.

Name of cookie LV session.

Records a unique identifier to allow us to track authentication and progress through LV exercises, games, etc. Expires after 4 hours.

Name of cookie Rememberme

Only placed on a user's computer if they check the "Remember Me" button on sign in, stores an encrypted hash of their username and password so their browser can re-log them in when they come back to the site. Expires after 2 weeks.


Third party cookies


This third party service collect aggregate data about how visitors arrive at and use our site and our content hosted on other sites.

Our websites use Google Analytics, a web analytics tool provided by Google Ireland Limited (“Google”). Google Analytics uses cookies to help the website analyse how users use the website. The information generated by the cookies about your use of the website and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website activity and internet usage. The IP address collected through Google Analytics will not be associated with any other data held by Google.

How to reject/delete these cookies? You may reject or delete these cookies by downloading and installing the Google Analytics Opt-out Browser Add-on available here.

Name of cookie:_utma
What does it do? This cookie helps us determine the number of unique visitors to our website. Expires after 2 years

Name of cookie: _utmz
What does it do? This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link). Expires 6 months

Name of cookie:_utmb
What does it do? We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session. Expires after 30 mins

Name of cookie: _utmc
What does it do? Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website. Expires end of browser session

Name of Cookie: utmv

What does it do? Used to store visitor-level custom variable data. The cookie is updated every time data is sent to Google Analytics  Expires after 2 years

Can I decline to accept cookies?

You are not obliged to accept a cookie that we (or any other web server) send to you. Most browsers accept cookies automatically but you can modify the settings in your browser to turn off this feature. However, cookies are integral to some areas of the website and to certain online services offered by LinguaVille, so if you choose not to accept cookies from us, you may not be able to utilise some areas of the website and we may not be able to provide certain online services to you.

How do I modify my browser to turn off (disable) the cookie acceptance feature?

Details on how to modify cookie settings for popular browsers is available from the following links:

Internet explorer 5.0
Internet Explorer 6.0
Internet Explorer 7.0 and above
Safari for iOS
Safari for Mac
Google Chrome

Where can I find further information on cookies?

For further information on cookies, please visit


Embedded content
To support our content, we sometimes embed photos and video content from websites such as YouTube, Twitter and Facebook. As a result, when you visit a page containing such content, you may be presented with cookies from these websites. LinguaVille does not control the dissemination of these cookies and you should check the relevant third party's website for more information.


Sharing tools
You will also see embedded "share" buttons on the LinguaVille web pages; these enable users to easily share content with their friends through a number of popular social networks. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. LinguaVille does not control the dissemination of these cookies. Examples currently on our website include:


Can LinguaVille Change This Privacy Policy?

LinguaVille reserves the right to change this Privacy Policy from time to time. If LinguaVille makes a change, this Privacy Policy will be updated accordingly. We recommend that you review this Privacy Policy periodically so that you are aware of any changes. If we make a material change to this Privacy Policy we will make reasonable efforts to notify you. For example, your continued consent to our collection, use and disclosure of your personal information or your continued use of our websites following the notification or posting of any changes to this Privacy Policy shall constitute your acceptance of these changes.


How Do I Contact LinguaVille Regarding The Website And This Privacy Policy?

If Users have any questions or suggestions regarding our privacy policy, please contact us at:Web: visit, select 'Contact Us' and complete the contact form


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